• Kids Toothbrush of The Brilliant Oral Care Program that grows with you and your child from birth, customized for each age and stage, to help develop a love of brushing and good oral habits
  • Kids and children love the Brilliant Kids Toothbrush and moms approve -innovative design featuring soft, round tipped bristles 360˚ around brush head allows kids to properly clean teeth without twisting wrist
  • 10 times more bristles enables greater removal of plaque, food particles and effectively cleans and massage tongue, teeth and gums, when compared to conventional, one-sided toothbrushes
  • Easy, for home and on-the-go oral care! Can be used with water only. Designed to be more quick drying than a regular toothbrush
  • Brilliant Kids Toothbrush for your Child’s Developing teeth, ages 5-9 years, developed in partnership the Osaka University Infant Dental Clinic
  • The difference is in the bristles - over 10,000 microfiber bristles - medium 0.09mm bristles

Seeing this product in my reviews reminds me I need to buy more of these. They are great! if you have a child that doesn't like getting their teeth brushed this is the best. Its got bristles 360 degrees around so you can brush the top and bottom teeth simultaneously without having to angle the brush in a specific direction. It's definitely worth the extra money.

This is great reaches spots automatically where I hold have to help my two year old with standard brush . Love it . At first my son did not want to use it but after a try or two he was fine . He bites this very hard and I haven’t had any bristles fall off . The bristles do bend a little from biting when I’m washing it I just rub them back into place no effort really needed.

LOVE IT!!! My 2 yo doesn't brush his teeth be himself and doesn't let me do that. Instead he just chewing the toothbrush very hard. With this toothbrush even though he chew and bite it hard it does the job! Really love the idea of this baby toothbrush. The only cons I see is the price. It should cost not more than $5. Anyway, 5 stars!

It specifically says not a toy on the package but my 2.5 yo loves to chew on this toothbrush. He hasn’t ripped any bristles out yet (whereas he would destroy an Oral B or comparable one within days, getting bristles stuck in his teeth). I allow the chewing (with supervision) since I thinks it’s actually productive! You have to clean the brush heads out well cuz food particles really get stuck in the head - and with 20,000 bristles, no wonder. I do worry that there’s weird stuff growing under the bristles’ base (they’re on rings that slide around the top) but I’ve taken to soaking the brush heads in Polident retainer cleanser (since I have it on hand). One toothbrush seems to last about a month. An expensive habit but brushing is so much more efficient now. I’ll ask my son’s dentist at the next visit if she thinks this design is effective cuz my husband wonders if it’s just a gimmick.

I've been using this 360 degree bristle tooth brush for all my kids as soon as they got teet. It's 10x easier to use than the standard head tooth brush. Imagine your 1-5 year old resisting having their teeth brushed while u try to get your standard head to match up with their moving teeth and jaw. With the 360 bristle you know you are going to make contact with the squirmy child's teeth. You can add tooth paste as they get older and trust that the brush will make contact with their teeth. You can spin the brush in your hand while staying on a single tooth and achieve instant flossing removal of stuck chicken but i still recommend flossing with real floss if you don't mind being bitten by your little ones. This is the the tooth brush to get for small kids. You won't regret it.

This toothbrush is a dream come true. Our 2.5yo daughter normally lets us brush her top teeth but blocks us from the bottoms. Not anymore! While brushing the top we are ALSO brushing the bottoms! It’s also easy to brush the sides of her molars by putting the toothbrush in her mouth along her cheek. And no more trying to line up a tiny toothbrush with her teeth when we have zero visibility. The bristles are soft and you can’t miss. I only wish there was a way to lay the brush down without the 360 bristles touching the countertop.

Such a simple invention, but what a great product. I know when he's just chewing on the toothbrush, it's getting both the uppers and lowers. He's since outgrown it and prefers a more grown up looking toothbrush (and toothpaste), but I really liked this toothbrush.

I love this toothbrush! My toddler loves to clam up when we brush his teeth and this toothbrush allows us to still brush (top and bottom sets) easily without him fussing too much. The only downside to this brush is the price, but it beats fighting my child daily. Definitely recommend!

This is our second brush and we love it! It makes it so easy to brush our toddler’s teeth. It’s soft and just the right size. I saw some reviewers mentioning bristles coming out, but I haven’t had that problem and my toddler definitely chews on it while we are brushing his teeth.

After many struggles with my 19 month old and many different toothbrushes, this seems to finally be the winner. We've only used it for a few days now so I can't speak on the durability, but these are the only days where my toddler hasn't put up a fight to brush her teeth. With regular kids toothbrushes I never felt like I was getting all of her teeth, and this one gives the perfect amount of coverage with the least amount of work. I hope it holds up well, because we love it so far!