• Whitening toothpaste releases pure oxygen bubbles for a clean fresh sensation
  • Helps remove teeth stains
  • Cleans deep and whitens teeth
  • Fights cavities
  • Removes plaque and impurities

I'm a original Colgate girl, but this stuff is great. Feels wonderful to brush and still has that original Colgate smell and taste.

I really like this toothpaste. It's not chalky nor does it have a strange aftertaste from the baking soda. It has a nice minty flavor and it really seems to whiten my teeth. (And I'm a coffee drinker)

Loved this product, Colgate make some Amazing oral care products!!! This on has baking soda hydrogen peroxide, and literally feels like no bacteria in mouth after brushing!!

I switched to this product because it stops the tarter build up on my teeth, whitens and freshens my teeth! Totally recommend!

I've always loved this toothpaste. My mouth feels fresh and clean afterwards. No residue on teeth after brushing either.

Very good toothpaste. Also shines chrome tailpipes pretty good.

I personally like that little bit of baking soda flavor of the whitening toothpaste better than regular. It does not have the effect that using whitestrips would have, but it does keep my heavy coffee habit from doing too much (stain) damage to my teeth. All in all, Im happy with it.

Cleans your teeth and brightens teeth gentler than other leading brands. I have been using Colgate most of my life (30 years), can't say anything better. Freshens breath and it long lasting! :)

The flavor is one of the better I have tasted. Doesn't leave bad aftertaste, either. Gets the job done at an affordable price.