• Breakthrough Whitening Formula. Whiter teeth in 3 Days* Just by Brushing
  • Featuring Dentist Recommended Whitening Ingredient - Hydrogen Peroxide
  • Toothpaste Contains 2x the Active Whitening Ingredient**
  • Safe for daily use. Anti-cavity fluoride protection, Gluten Free
  • *For best results, use whitening toothpaste as directed for 4 weeks

The sample order of this toothpaste is a full size tube, so it is a really good deal. The toothpaste itself works great to whiten and I do not mind the flavor. I don't think it tastes much different than other whitening toothpastes and particularly other Colgate Optic White varieties. I am a smoker and it works great for me. Removed yellowing better than I expected and you do notice a difference after the first one or two uses.

My favorite toothpaste. I have always used crest but this paste has helped my teeth stay whiter and avoided more cavities. :) Happy!

Great toothpaste, I love my teeth, have tried many different brands, this one is great. Fresh feeling yadayada... I care about how white my teeth are. These make them white. Boom Done.

I have been using this to whiten my teeth for my upcoming wedding. I have not seen a bunch of difference but they have gotten a bit whiter. This hasn’t not caused sensitivity for me.

Love the taste and the brightening. I have a save and subscribe to this because of so many choices in the store. This way I'm getting exactly what I want without getting confused.

IMO this is the best whitening toothpaste on the market.

This is a great product and deal. I've tried a bunch of different Colgate toothpastes and this one is by far my favorite. I will continue to buy it now that I've tried it once. It leaves your mouth feeling cleaner for longer than any others I've used in the past.

Love this whitening toothpaste. Takes about a week to see a difference, but teeth stay white no matter how much coffee or red wine you drink.

This is a good value when you use subscribe and save. We have them shipped to us every month and everyone in the family uses this toothpaste. This is the only toothpaste I have used that I actually see a difference in my teeth. Granted it is not a huge difference, but there is a noticeable difference.

Greatest amount of hydrogen peroxide of any toothpaste. And yes, it's only the hydrogen peroxide that whitens teeth.