Features:

  • 1st bio-based detergent with the cleaning power of Tide (65% bio-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity at a zero manufacturing waste to landfill site (the same facility also uses steam power; electricity represents approximately 50% of total energy used)
  • It is designed free of dyes, chlorine, phosphates or optical brighteners; Test inside seam for colorfastness.
  • For both High Efficiency (HE) and regular washers. Instructions: Measure with cap. For Medium Loads, fill to bar 1. For Large Loads, fill to bar 3. For he Full Loads, fill to bar 5. Add detergent, then add clothes
So Fresh & So Clean

Great smell. Great price. Effectively cleans my clothes. Checks all the boxes and meets my obviously high standard of laundry detergent. You’ll love it.

Good for eczema/sensitive skin

My young daughter has eczema and all normal scented detergents exacerbate it but I got tired of our clothes smelling like nothing after washing them so began searching for a scented detergent for sensitive skin. So far this one has not irritated her skin, cleans well and smells great. Also wash newborns clothes with this and have had no problems with his skin reacting to it.

Best plant-based detergent in the market

I love this detergent, it cleans very well (family with 2 small children, lots of messes), and leaves a subtle delicious scent on the clothes. I'm sensitive to fragrances (prone to migraine), but love scents, so thats perfect for me. Just FYI, plant-based detergents work best if you wash your clothes on hot water, so there's that to take into consideration.

Love it!

I really love this detergent. I bought it specifically for environmental concerns and I'm very happy I did. Cleans just as well as regular Tide (normal wear with kids, no construction workers or coal miners here!) and I LOVE the scent. Its a very light and clean fragrance without smelling like chemicals. My clothes were super soft when they came out of the dryer and I did not use any softeners, etc. Buy it, help the environment, and continue to have clean clothes.

Cleans everything, smells good, naturalish - what else is there?

I really like this soap. Neither of us has sensitive skin or anything, but I appreciate cutting out chemicals and choosing natural options when possible. We wash everything from delicates to bed linens to dog collars in this and it all comes out clean and smelling good. Just know the container is pretty small - it's more single/couple sized than large family size. Perfect for apartments and the set of two lasts us for a few months. I also appreciate the grippy tape Amazon ships these in so the lids don't leak. I'm sure I could buy them somewhere cheaper but it's convenient to have them shipped right to the door.

Best Plant Based I’ve Tried

I love Tide, it just works. I was hesitant to try the plant based version (even though I prefer les chemicals) because others I tried just didn’t work. I was pleasantly surprised and this will be my new go to detergent. Smells nice and gets the stains out with less harmful chemicals. Not 100% plant based but still better than the traditional and works just as well in my opinion

Best Laundry Detergent for little ones

Personally for us after we graduated from Dreft laundry detergent i was on the hunt for a safe clean and natural laundry detergent for our baby girl and happy we found this! We've been using this for 2 years now on our daughters clothes, blankets, bedding, stuff animals etc. and we've had no issues or breakouts whatsoever and we plan to keep using and hope they don't discontinue it! The smell is not overpowering its a mild soft smell and that's what I like about it.

Heaven *Scent*

Man! This stuff smells incredible. I used to just buy Sun detergent (because it’s so cheap, and we do a lot of laundry around here), but my husband ordered this while I was out of town and we have shelled out for it ever since because it smells so good, and stays in the fabric for so long! Also... I’m sure other detergents do this, but if you’ve only ever got the cheap stuff like me - the lid is amazing. It doesn’t allow the detergent to drip over the bottle, but rather drips right back into the bottle! The only downside that comes with the function of this lid is that I can’t unscrew the top. So when I’m down to the last of it, it won’t come out no matter which angle I turn the thing. While I typically have sensitive skin, detergent has never had an adverse affect on me. So while this detergent hasn’t caused any rash or anything, neither has any other, so I can’t speak with confidence on the matter.

AWESOME PRODUCT!!

AWESOME! I was in shock! I thought Purclean would be a step down in cleaning from regular Tide. Purclean is very good for septic systems, so, I reluctantly bought a bottle because we have a septic tank. Wow, Purclean is excellent! I think it cleans BETTER than REGULAR TIDE. Septic safe AND Tide cleaning power! I will use Purclean forever. Awesome product! Sorry about all of the exclamation marks, but, it was a very good surprise. I am happy.

Love it!

Love the scent of this detergent!! And I don't even like lavender. Not sure how to describe it, but it smells fresh and pretty to me. Just moved to a house on a septic system and wanted to switch to something bacteria-friendly. I love it. Oh yeah, gets our clothes clean, too!

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