Features:

  • Powerful 40x Optical Zoom with Optical Image Stabilizer and Zoom Framing Assist
  • 4K Video and 4K Time-lapse Movie. Focusing Range- Auto- 0.4 in. (1cm) - infinity (W), 6.6 ft. (2.0m) - infinity (T).Normal- 2.0 in. (5cm) - infinity (W), 6.6 ft. (2.0m) - infinity (T).Macro- 0.4 in. - 1.6 ft. (1-50cm) (W)
  • Built-in Wi-Fi* and Bluetooth** Technology
  • 20.3 Megapixel*** CMOS Sensor
  • DIGIC 8 Image Processor
  • 3.0-inch Tilt-type (180° up) LCD
  • High-speed Continuous Shooting at up to 7.4 fps (up to 10.0 fps with AF Lock)
  • Feature Assistant
GREAT camera!

I wanted a relatively simple point and shoot camera that would easily travel. I didn't want the bulk of a 35mm and I definitely wanted something more robust and versatile than an iPhone. This camera is robust, full of features and can be manipulated (programmed) or configured for "Auto" for simple click and go. The zoom is incredible. The attached picture of the moon was taken at 128X digital zoon; note the detail in the craters. I also took this to Yosemite and was able to get some nice shots of Half Dome. And, truth be told, it dropped a couple of times and there are no external scratches, nor did it affect the quality or ease of shooting This camera is a gem and I highly recommend it!! I wanted to amend this review. I was traveling (through Chile and Easter Island) and unfortunately, lost my camera along the way. I had taken a number of unbelievably clear and gorgeous shots of the big heads on Easter Island at sunrise. Anyway, my friends were over the top impressed with the quality of shots. When I returned home, the first thing I did was to order a replacement camera. I was sad to lose the first one, but loved it so much that I didn't think twice about replacing it. The second one is equally great and I still highly recommend it!

Zoom Zoom

This camera has surprised me in how good the Zoom works. I had another brand that was so confusing to use that i returns it and purchased this one. So far it has surpassed what i even expected in the quality of the camera and it's photos. I take most photos of Deer,Eagles and other wildlife. This will be an excellent addition to my cameras for that purpose.

The ZOOM!!

First my favorite thing. The ability to send pictures to my phone from the camera without a cable!! Bought this so my girlfriend and I could take better pictures then our phones can when we go on adventures. Let me tell you this camera out performed both our expectations. We had seats for a concert and were kinda high up and the zoom on this camera made it feel like we were in the 5th row. We also went to a botanical garden and we got great close up shots. And the flip screen makes it easy to take Selfies ( that’s my girlfriend’s 2cents) Overall if you are looking to upgrade your photography game this is a perfect camera.

Outstanding all around camera

At first I purchased the Nikon A900. Poor choice. This camera suits my needs. And very easy to transfer photos to all my Apple devices.

Great camera learn to use it.

I found that the SX 740 better than I thought it would be. The size is perfect for easy handling. The flash is exactly as I like. To get it up you flip a switch on the side of the camera. To close it just push it down. I checked the sharpness of lens at full telephoto. I held the camera very still using techniques l learned in the army shooting rifles. The results were quite sharp making it a good bird camera. A support as a tripod would help. There is more than I can reveal here.

Great utility/functionality for the price point

I used to do professional sports photography so I have a very high end Canon DSLR and several (mostly telephoto) lenses, but that setup just isn't all that useful for everyday walking around due to size and weight. I also try to avoid using it in situations where it might get damaged such as fishing in saltwater with a small boat. This, on the other hand, is pocket sized, easy to use, has a great zoom range for it's size, shoots really terrific video in decent light, and is inexpensive enough that if it gets damaged it won't break my heart. The auto focus is good, but I find a bit better clarity with center focus. I've given it a good shakedown with both with still photos and video, and am pleasantly surprised by the video quality (except in really low light). As Canon users already know their smartphone app is unintuitive and clunky, but it does work okay once you get the hang of it. All-in-all it's vastly superior to a cell phone camera and nearly as convenient. I'm glad I got it.

GREAT small point & shoot camera!

I've previously have used a Nikon F4, Nikon D100, and a Nikon D200 ( to replace a stolen D100,a broken Canon SD100 that accidentally fell into the toilet, and a dropped Nikon S7000 and so, got the Canon SX740 HS as an early 2018 Christmas present WITH the extended warranty/insurance and just recently took it with me on a trip to Kauai and loved using it! The 40X Super Zoom equivalent of a 24-900mm 35mm zoom lens was GREAT! The camera itself was easy to use! It is nicely balanced. I think the 20.3 Megapixel sensor resulted in great pictures. I've been keeping on the Auto Mode for now and haven't need to use the other manual settings yet! I even had a stroke and my left side is paralyzed, so it was even easy balanced and light enough for me to use with just my right hand! I would get this again and highly recommend it to everyone!! Personally, I think the User Manual could have been more informative, but overall is very easy to use and scrolling through the menu to look at all the settings was easy enough!

A great camera with super zoom! Go for it!

I learned about 95% of the settings and actually it’s a good pocket camera. I didn’t have any problems connecting WiFi to my iPhone8+. As to the 4k videos, you cannot transfer them to your iPhone, even if it’s 4k. Maybe they will fix that with a firmware update. My newer big screen non-4k 3d HDTV plays the HD videos just fine from the SDXC card, but not the 4k videos. (I thought 4k played on everything but just in standard HD). The 16:9 photos in 1920x1080 are very good. The zoom is a big plus, but turn off the 2x DIGITAL zoom. It will degrade your shots. (Does that mean 40x x 2x= 160x)? You won’t likely need it with this camera’s 40x OPTICAL zoom. You might need & use it sometime, but try to use a tripod for those long shots. Here’s a trick if you don’t have your tripod with you: Just find a stationary object and hand-hold your camera up against the tree, building, car, etc. it will vastly reduce camera shake. It’s easier with a nice view panel like this camera has. Well, that’s about it. Learn the settings and have fun!

Excellent Small Camera

For small cameras, this one definitely kicks some Nikon butt. Excellent, sharp pictures, especially for close ups. It's small enough to fit in my coat pocket, so I carry it everywhere. I especially love how it interfaces with my smartphone. Take a picture and immediately send it to the phone to share with others. I absolutely love this little gem. Attached are photos I took with it.

Nice little camera!

Wanted a nice point and shoot to take bird photos and for backpacking! Really jazzed with the 40x optical zoom! Bought a sweet leather case to go with it and I'm good to go! So far - so good! :-)

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